![Эта подсказка сэкономит вам время и усилия при определении целевой аудитории, даже если у вас вообще нет идей. Шаг за шагом за 10 минут вы создадите портрет своей целевой аудитории, узнаете ее боли, потребности и т. д. Определение целевой аудитории (начните отсюда, если вы понятия не имеете, кто ваша целевая аудитория) Если вы застряли и не знаете, кто ваша целевая аудитория, эти подсказки помогут вам определить ее или понять ее самостоятельно. Вместо [текст в скобках используйте свои данные] Подсказка №1 Опишите демографический профиль пользователей, заинтересованных в [Вашем продукте/услуге] Если вы описываете свой продукт или услугу, не просто напишите название, а объясните, что это за продукт/услуга, чему он учит, какими параметрами обладает. Неправильно: Опишите демографический профиль пользователей, заинтересованных в «Женском клубе» Правильно: Опишите демографический профиль пользователей, заинтересованных в офлайн-клубе для женщин, на встречах которого мы дважды в неделю проводим тренинги по личностному росту и профессиональному развитию, обучаем тому, как вести/открыть свой бизнес, у нас есть регулярный обмен опытом, есть программа наставничества и менторства. Подсказка №2 Каковы основные проблемы пользователей [в вашей отрасли/категории продукта]? Подсказка №3 Каковы общие интересы и увлечения людей, которым нравится [ваш продукт/услуга]? Подсказка №4 Если вы описываете конкурента или продукт конкурента, не просто напишите название, а объясните, что это за продукт, чему он учит, какими параметрами обладает. Перечислите характеристики клиентов, которые используют [конкурент/продукт конкурента]? Вопрос №5 Какие тенденции возникнут/появятся среди [целевой аудитории] в следующем году? If you are looking for a simple and proven way to conduct deep audience research, and not spend a TON of time on it... These 11 prompts will help you know your target audience better than they know themselves. It will only take 9 minutes of your time. All you have to do is copy and paste these prompts one by one into ChatGPT, replacing everything in the quadrant brackets with your product/market/avatar. Prompts #1 Today, you are a world-class marketing analyst with a meticulous eye for detail. I want you to create a profile of the ideal buyer for [PRODUCT: briefly describe the product and what problem it solves]. The typical buyer is typically [AVATAR DESCRIPTION - gender, age, marital status. What problem do they face]. Include demographics, psychographics, key problems, values, and motivations of this buyer. We are looking for key emotional factors. Give the avatar a real name so that we can easily reference it later. (After you receive a response, send another request. Use the avatar name that chat gpt suggested in the response to the previous request) #2 Great job. Now tell me [AVATAR NAME]'s 5 fears about [PROBLEM] and what will happen if she doesn't address it. I don't want boring, superficial answers. Give me the deepest fears that [AVATAR NAME] wouldn't tell anyone about. The fears that often keep him/her up at night. #3 Thank you. Now give me specific examples of how each of these fears would affect a specific relationship. Make these examples vivid, detailed, and emotional. How would these fears (if realized) affect the people around [AVATAR NAME]? How would these people treat her in [AVATAR NAME]'s imagination (where he/she imagines the worst case)? What would these people say? For example: her husband/wife, sister, children, friends, co-workers. #4 Great job. Continuing with this scenario, name some specific things these people might say to [AVATAR NAME]. Things he/she might find offensive, whether they intended it or not. #5 As someone who has struggled with [PROBLEM], name some other [problem solving] methods [AVATAR NAME] has likely tried in the past. List any frustrations they may have experienced with each of these methods. Write these frustrations down as quotes from [AVATAR NAME]. #6 Now explain to [AVATAR NAME] why each of the solutions she tried likely didn't work for her. #7 So now [AVATAR NAME] knows why the methods she tried in the past didn't work. Imagine she met a magical genie who can create the perfect solution for her that will actually solve her problem. In this ideal scenario, list 20 outcomes that [AVATAR NAME] would like to get from this new solution. #8 Great, now in this ideal scenario, list 20 things that [AVATAR NAME] does NOT want to do in order to get all of these awesome outcomes. Be specific. #9 Great, now give me direct quotes from [AVATAR NAME] where she says she does not want to do any of these things. #10 Assuming the genie granted all of [AVATAR NAME's wishes], how does she think this will impact her life specifically? Let's say she achieved [INSERT KEY OUTCOME]. How does that impact how she feels and what emotions she experiences. What will become available in her life and what can she afford and things she has denied herself in the past. For example, [LIST DREAMS THAT HAVE COME TRUE. EXAMPLE: WEARING SKINNY JEANS, MOVING INTO A NEW HOUSE]? How will this affect how others treat her? Her husband/wife? Her kids? Her coworkers?] Remember, this is [AVATAR NAME’S] dream scenario. Her wildest imagination. In this scenario, it’s normal for her to have futile desires. We’re looking for key emotional drivers that she would never admit to anyone. List 15-20 specific emotional outcomes. #11 If the genie granted all of these wishes, how would she want to be perceived by other key people in her life? Use specific examples. What would they say to [AVATAR NAME]? Remember, this is her ideal dream scenario. This is her chance to feel [STATE HOW THE AVATAR WOULD FEEL]. So be as specific as possible. Be creative. #12 (additional prompt for ease of output) You can save the output of this wash to a separate file and use this avatar to prepare any materials aimed at this avatar Now take everything you have learned about [AVATAR NAME] and write me a comprehensive, detailed summary with all the important details. I want this summary to be one that I can send to you. So that you can help me write effective marketing materials aimed at [AVATAR NAME] personas. Advertisements, emails, landing pages. This summary should include all the deep emotional factors that motivate people like [AVATAR NAME] to take action. Include all the necessary details, quotes. Remember, this summary is meant to give you (ChatGPT) the best possible context about this market and persona. But I want this summary to be something that can be pasted into one prompt. Make it as long as necessary. Ideal Client Profile The prompt below will help you create an ideal client profile. This profile is the basis for all other prompts. Copy the prompt below and paste it into the input field, after adding your product and target audience information at the bottom of the prompt (highlighted with **[brackets and bold]**). When Chat GPT gives you an answer, save it as a separate document. Today, I need your help as a senior marketing analyst. I want you to create an ideal buyer profile for my product. To do this, follow these steps: First, read the information about my product, market, and avatar for context. You will find my product in the "PRODUCT AND AUDIENCE INFORMATION" section. Second, create a detailed ideal buyer profile. The information should be structured as follows: 1) Demographic characteristics. - Name - Age - Brief Description 2) Main Problem -The main problem they face -The top 5 emotions associated with this problem -Top 5 biggest fears -5 ways these fears affect close relationships -5 conversational but hurtful things family members might say 3) Other Solutions -What they have tried in the past (list 5-6 different solutions) -Short conversational snippets of what they have tried in the past -What they are unwilling to do to solve their problem -Short conversational snippets of what they are unwilling to do 4) Transformation -If a genie could snap his fingers and offer the perfect solution, what would my ideal client's life be like? -How would this affect their relationships with their spouse, children, friends, co-workers? 5) Audience Specifics - What determines the avatar's success in achieving the result? -Who does the avatar blame for their problems? - What are the top 5 objections the avatar has that they feel are holding them back from achieving their results? Here's more context for each: Major Problem: This is the central, dominant problem in their life. For example: constant knee pain, inability to date attractive women, feeling stuck in a rat race. 5 Fears: Write down the deepest fears the prospect would likely not admit out loud. Fears that keep them up at night. How Fears Affect Relationships: Give me more SPECIFIC examples of how each of these fears would affect SPECIFIC relationships. Be vivid, descriptive, and emotional. How would these fears (if realized) affect the people around our prospect? For example: their spouse, children, friends, and co-workers. Offensive Things These People Might Say: Continuing with this scenario, what SPECIFIC things might these people say to our prospect? Things they might find offensive, whether they intended to or not. Magic Genie Solution: Imagine our prospect meets a magical genie who can create the perfect solution that will actually solve this problem. In this ideal scenario, list 5 outcomes that our prospect you would like to get from this new solution. Things the Prospect Doesn't Want to Do: In this ideal scenario, list 5 things our prospect does NOT want to do to get all of these amazing results. Be specific. Use snippets of the prospect's internal monologue. Make them realistic, conversational, and emotional. How will this impact emotions, performance, relationships: Assuming the genie granted all of our prospect's wishes, how exactly would this impact their life? Remember, this is our prospect's dream scenario. Their deepest fantasies. We're looking for key emotional drivers that they would never admit to anyone else. What determines an avatar's success: Many avatars believe they need to achieve a certain state to get a certain result. For example, experts may believe they need more booked appointments. Copywriters may believe they need to make $10,000 a month. Their emotional fulfillment depends on this state. What the Avatar Will Have to Give Up: Please look deeper into the psychological layers of the human mind. People often get some satisfaction from their problem, even if it is negative. For example, joint pain may give them a reason to feel sorry for themselves. So what satisfaction will the prospect have to give up to solve their problem? Who do they blame: What external forces does our prospect blame for their problem? What takes the blame off their shoulders? It could be the government, food corporations, their bosses, their parents, what the gurus taught them. METHODOLOGICAL TIPS: - Pain points should be common and widespread among the target audience. - Desired results should be common and widespread among the target audience. - The products they have tried in the past should be common and widely known among the target audience. Now, combine all this information into a thick and detailed description of our buyer persona, following the structure and context above. This summary should include all the deep emotional drivers that inspire people like our prospect to take action. Include all relevant details, quotes. This should help write effective sales pitches that target people through ads, emails, sales letters. Please use the information below about my market and avatar. You can include demographics, psychographics, fears, dreams, or any other details. (The more complete the better). PRODUCT AND AUDIENCE INFORMATION My product is [**SHORTLY DESCRIBE YOUR PRODUCT**] My target audience is [**SHORTLY DESCRIBE YOUR AUDIENCE**] The main result that my product helps to achieve is [**WHAT RESULT DOES YOUR PRODUCT HELP TO ACHIEVE**] On the way to achieving the result, the audience faces [**LIST THE PROBLEMS YOUR AVATAR FACES]** Done? Now save the resulting profile to a separate file. Objections and counterarguments Step 1. Add information about your product and audience to Chat GPT. To create a profile of your ideal client, use this prompt. Right now, I will show you a detailed profile of my ideal buyer. Just read it. Don't explain it to me. I'll give you further instructions later. My ideal client's detailed profile: [INSERT IDEAL CLIENT PROFILE] I don't want you to create content right now. I just want you to understand who my audience is. If you understand, simply reply "Understood. Awaiting further instructions." Step 2. Continue working using the prompts below. #1 Now imagine that you are [NAME OF YOUR PROFILE AVATAR], and you want [ENTER DESIRED RESULT OR PAIN THAT THE AVATAR WANTS TO RID OF]. Your goal is to describe to me 15 specific reasons why you don't believe you can achieve [desired result] using [ENTER YOUR PRODUCT OR SERVICE], and therefore won't buy it. To achieve this goal, follow these steps: 1. Make a list of 15 objections your target audience has regarding achieving the desired result 2. Write out the objections in detail. Each objection should be structured as follows: -Objection name and its popularity among the target audience on a scale from 1 to 10. -Write a skeptical quote about the objection in 150 words. Suggestions: -List 15 objections in three categories: internal objections, external objections, and product/service related problems, and rank them from the most common at the top to the least common at the bottom. -Each objection should contain specific reasons that the target audience believes are the reason why they cannot achieve the desired result. -Each objection should be universal and based on a belief that are common among the target audience. -Each objection should sound like a skeptical quote. #2 Now you are acting like a world-class marketer. Prepare a counterargument to each objection, emphasizing the positive aspects of each objection. Each counterargument should be structured as follows: 1) Acknowledge the target audience's objection and acknowledge its impact on their self-perception and problems (about 50 words). 2) Write a 150-word counterargument that develops each objection and views it as a unique advantage that differentiates the target audience from others and increases their potential for success. Provide specific comparisons with others to highlight your superiority. 3) Write another 150-word counterargument that highlights the positive aspects of the objection, emphasizes how it demonstrates the exceptional qualities of the target audience, and positions them as extraordinary individuals who have a clear advantage over others in achieving the desired result. Recommendations: - Transform each objection from a negative to a real advantage. - Emphasize the positive aspects of the objection and how it can be transformed into a valuable advantage." class="pinterest">](https://pinterest.com/pin/create/button/?url=https://promptrr.io/product/defining-your-target-audience/&media=https://promptrr.io/wp-content/uploads/2024/12/завантаження.png&description=<span style=){kind=link}
This prompt will allow you to create a portrait of your target audience in 10 minutes even if you have no ideas at all. This prompt consists of several prompts. Make all the prompts and you will save a lot of time and money.
This prompt will allow you to create a portrait of your target audience in 10 minutes even if you have no ideas at all. This prompt consists of several prompts. Make all the prompts and you will save a lot of time and money.
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